22nd
Behavioral Based Ads Bad For Publishers and Scary For Users
Google just announced that it would start providing interest-based Adsense ads. I have a bit of experience with being a publisher that serves ad based on past user behavior and interests. That experience isn’t a very good one. If you are in the mood, follow along as I tell you my little tale of how behavior-based ads can be bad for everyone. (*names changed to protect the guilty and the innocent)
