2nd
In a previous column I discussed the decline in revenue from parking pages. In this installment, we will look at some of the reasons that Revenue Per Click (RPC) has declined.
At DOMAINfest Global in January, Google representative Hal Bailey blamed the decline in RPC on Google-supplied parking pages on the decline in the world economy. Certainly, there is some truth to that, at least over the last 12 months or so. As companies see their business contract, they reduce their advertising, including their online advertising. As companies go out of business all together, they cease all advertising. Fewer advertisers competing for clicks means that they will be paying less for those clicks. On the other hand, my results indicate that RPC started to decline well before the current recession even started.
