15th
Online Ad Rates Drop
Like many things in the world nowadays, the price of online advertising appears to be dropping. According to SEO firm and research organization PubMatic, the ad rates per thousand of impressions (CPM) were $0.26 in the fourth quarter of 2008, a nearly fifty percent drop from 2007. The financial and music industries have taken the biggest hit, with rates falling roughly 61% in one year. The only established niche to have what could be considered a “good year” was the gaming instudry, which saw rates climb 31% to $0.51. PubMatic’s projections for the 2009 fiscal year have yet to be released.
