12th
Google Adsense for Domains’ mass-market approach will strain domain name industry.
Almost all of us were surprised today when Google said it was opening up its Adsense for Domains program. It used to offer domain advertising relationships only to people with massive traffic, then it shut down the application process completely, and now it’s offering it up to anyone with a domain.
From talking to a couple sources, it sounds like Google partners were notified of this last week. To be sure, what Google is offering Adsense account owners is a far cry from the advertising feeds it offers DomainSponsor, Sedo, and Fabulous. But this is a still a major development. Some of the initial reaction was jubilation. People think that going direct to Google means cutting out the middle man.
