5th
Marketing Your Content
It isn’t enough just to write good content, you also have to market it. But how? I use the power of Blogs. You see, my experience has shown that people want to be served. They would rather have content delivered to them than have to go out and search for it.
Search = Work
RSS feeds and other ways of delivering content on the web today looked like a clear answer. After all, webmasters can sit back and have the content dumped in their laps in minutes without having to think about what they want and go looking for it. Sounds good, but I have talked to the big bloggers in many industries and their biggest gripe is all the SPAM that is sent to them via RSS. One blogger mentioned that he was getting so much SPAM through RSS that he just killed the feeds. “It was to the point that I was getting ten SPAM articles for every legit one.” It’s too much work to go through.
What should you do instead?
From those I spoke with, they only rely on a few key outlets for their content. I suggest you find the main bloggers in your space (Google Blogsearch).
