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Del.icio.us Rebrands as Delicious.com
Awkward domain name slowed growth of site. Social bookmarking site Delicious has flipped the switch on its brand, encouraging users to visit the easy-to-remember Delicious.com instead of the often typod del.icio.us.
On its blog, the site wrote: ‘So why did we switch to delicious.com? We’ve seen a zillion different confusions and misspellings of “del.icio.us” over the years (for example, “de.licio.us”, “del.icio.us.com”, and “del.licio.us”), so moving to delicious.com will make it easier for people to find the site and share it with their friends.’
