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Yahoo May Outsource Pay-Per-Click to Google
Yahoo has started a test with Google to determine if it can make more money using Google’s ad feed than its own, reports Wall Street Journal. The deal involves 3% of search queries on Yahoo’s site, which will show Google Adsense for Search ads instead of Yahoo’s own search ads. Yahoo is trying to show that it has greater revenue potential that Microsoft gives it. Essentially, Yahoo is saying that Google ads deliver more revenue per click than its own…
