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Building a website is just the first step. Search engine optimization (SEO) will get your site listed in Google and other search engines. That's a good start, but marketing and promotion will bring in even more traffic.

If you own domains that you are not using you can park them and earn money. These parked domains can even earn more than fully developed domains. Sounds simple, right? It can be, but it may be hard to know how to start. I spend a lot of time helping people earn money from domain parking at parkquick.com. This site will be more free-form. I'll add stuff here that's too brief or too ephemeral to add to ParkQuick.

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- Leonard Holmes



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Google cancels AdSense Ads on WhyPark domains

Google AdSense ads began going blank on WhyPark domains sometime last weekend.  Not all sites are affected, but it appears that a majority of sites are.  WhyPark issued the following statement to members:

As many of you have noticed, AdSense ads started appearing as blank spaces last weekend for some sites. Many sites have not been affected and continue to show AdSense without issue. Google’s response is that they have started to stop serving ads on selected sites where content is largely the same as other sites in their AdSense network. This is not just an issue that has affected WhyPark, but also other networks and individual sites. We haven’t been able to determine what makes them pick one site over another.   If any of your sites have been affected, we would recommend adding code from another network to your pages temporarily. When you login to WhyPark, click on the Earn Revenue tab. We’ve updated this page with some of the popular advertising networks.   We have been diligently working this week to address these changes. We were able to sign contracts with several ad networks to start integrating ads directly into WhyPark sites. This will provide us with several enhancements including the ability to have more control over the layout and placement of ads within pages. We’ll also begin split testing networks across sites and categories to determine which networks will provide the highest revenue to you based on each site’s theme and category. We’ll keep you posted as these networks are integrated and how it will all work. The option will be yours to choose WhyPark network ads, or continue to use your own advertising network’s code.
WhyPark came into being as a site designed to create a content-rich alternative to domain parking.  As such it uses public domain articles that are posted to multiple sites.  This is, by definition, duplicate content.  In the past Google has generally ranked sites lower if they have duplicate content.  This is the first time they have blanked thousands and thousands of AdSense ads for this reason.  In all fairness, WhyPark is not alone in being targeted. It’s just that they are a big target.  You can think of WhyPark as one big “duplicate content network.”     How bad can this get?   Some people have received emails from Google disabling their AdSense accounts.   It’s not clear whether this is a permanent ban or not, but it’s often hard to reach a human at Google to resolve issues like this.  Here is the text that some people report receiving in an email: 
While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we’ve decided to disable your account.  Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.
This, unfortunately, may be a sign of things to come.  Google seems to be saying that people who surf sites with duplicate content are less likely to follow-through and buy after they have clicked on an ad.  Is there really data to support this?  If so Google is not sharing it.  Are you old enough to remember when the telephone company was a monopoly?   (In some countries it still is.)  You may remember a famous Lilly Tomlin skit where she played an arrogant telephone operator in a television commercial.  The slogan of the “commercial” was “We’re the Phone Company.  We don’t care.  We don’t have to.”  As Google becomes more like a monopoly will we begin to see that company take on a similar attitude?    What should you do if you have domains at WhyPark?    You do have some alternatives if you have domains with WhyPark.  Consider making these changes as soon as possible, before you get a nasty email from Google.
  • In the short run you should explore WhyPark’s alternative ad networks.  Yahoo Publisher Network ads, for example, still work on WhyPark. 
  • In the long run you should also add original content to domains at WhyPark using their customization tools.  You may also want to move domains away from WhyPark and back to one of our recommended parking companies.
The following are our currently recommended parking companies.