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Approaches to SEO
There’s no proven algorithm or magic formula that will put your site #1 on any of the search engines. There is no perfect keyword combination, density or placement. Successful SEO is all about tactics and strategy. A successful SEO strategy consists of several stages:
• Planning – to get somewhere, you should know where you’re going. Your goal is to get listed in the top 10 websites in several search engines for the search queries that are most relevant to your site’s topic.
• Analysis – Here you find out your keywords and your “competitors” for these: the current top 10 sites for your chosen search queries. At this stage you analyze them to see what strategy brought them success.
• Implementation – This is where you optimize your site based on the data from previous stages. Here you implement the on-page and off-page optimization you’ll need to do.
• Inspection – Evolution is based on feedback. It is the same with SEO optimization – you constantly monitor the results of your actions and change your strategy based on the results.
There are at least two different strategies, depending on your view of a search engine:
- Some people believe that SEO is like a war, they take it as a challenge like “conquer at any cost”, “us vs them”. Besides aggressive mentality, this type of strategy also has deep roots in technology. Webmasters who take this approach see their way to success through exploring new SE algorithms and how they can use the technical aspects to their benefit.
- People from the other camp believe that optimization methods that give a site high rank are the same ones that make it more valuable for visitors. Not only does this strategy make sense, but it also has some advantages. Instead of chasing the changing technology, you concentrate on making your site useful for a web searcher.