2nd
FTC Change in Endorsements and Testimonials Policy
Last November, the FTC stated they were concerned over the sheer number of complaints due to false endorsements and testimonials on blogs, forums posts, and other web media. They proposed to change their policy and require major changes in the industry. They took comments from the public through March. Here is a brief summary of what they propose to change: - not allowing paid blog reviews - not allowing product reviews when the product was supplied to reviewer for free if it isn’t disclosed the product was received for free - posts made on forums or message board by affiliate without disclosing they are an affiliate - testimonial section also including negative testimonials While most of it is legal mumbo-jumbo, I have included the official statements from the FTC on this proposed change with my commentary included:
