5th
Dear Facebook, I Think You Forgot Your “A” Game
May 5th, 2009
by Rachel Andersen
To be clear, I’m a big fan of Facebook, both personally and professionally. As a 20-something I’m addicted to keeping track of friends and secretly stalking new people I meet.
As a search marketer, I’m a strong supporter of (relevant) business participation as an effective tool for brand awareness and customer engagement. With that said, I’m more than a little disappointed in Facebook’s lack of basic functionality and advertiser tools.
While Facebook offers a ton of great features (demographic targeting, RSS integration, custom tabs, etc) their lack of attention to detail has left the stale taste of missed opportunity in my mouth. Why? Let me explain.
